Black Project SUP

The sport’s competitive edge is sharper than ever, driven by relentless performance optimisation. As specialisation takes centre stage, brands must do more than keep pace – they need to disrupt. We’ve been witnessing new approaches to developing SUP-specific gear, influenced by the principles of design thinking and disruptive innovation. The SUP R&D (Research and Development) […]

The UK SUP racing scene has long been one of the most established in the sport, but to stay ahead, it needed a fresh approach. The challenge? Retaining top local talent, growing grassroots participation, and developing the junior division – all while strengthening key stakeholder partnerships. From the very beginning, the GBSUP National Paddle Racing […]

You couldn’t miss her: Chiara Vorster, on her SUNOVA board, navigating some of the toughest SUP racing conditions with ease and determination. The National Junior SUP Champ (2019 – 2024) from Lamberts Bay, South Africa, broke onto the global scene with bold conviction, showing the SUP world she’s not just passing through. Whether it’s smashing […]

“One race and one day at a time”, that’s the journey to becoming one of the best in the sport. For Donato Freens, taking a break from social media before the final event might seem like a carefully planned strategy – or simply time to recharge away from the spotlight. Either way, “the grind continues”, […]

Nothing is quite as compelling in our line of work than uncovering the philosophy and mindset that determines pro athletes’ style and perspective on the sport of stand-up paddleboarding. When we first reached out to Bastian Grimm, the 2024 German SUP Long Distance Champion and SUNOVA, and Black Project SUP Team Rider, for some pro […]

We’ve seen firsthand over the years what it takes to fuel the growth of SUP communities by raising the profile of the sport through high-calibre competitions that attract international athletes, while also keeping local talent engaged within the scene.  This year, Chris Freeman, Co-Founder of Black Project, the Maui brand developing high-performance stand-up paddleboard fins […]