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Jérôme Parent

 
Yster SUP expands into France via strategic partnership

16 Dec 2025

Yster SUP expands into France via strategic partnership

With hard-board demo opportunities still limited, Yster SUP’s recent move into the French comes as very welcome news for paddlers. Yster SUP, a Swedish brand based in Malmö, is known for its focus on design and performance, and a proven track record in some of the toughest ultra-endurance races, including the legendary Yukon 1000, Last […]

Nouveau centre de test et revendeur exclusif Yster SUP en France: Interview avec Jérôme Parent

1 Dec 2025

Nouveau centre de test et revendeur exclusif Yster SUP en France: Interview avec Jérôme Parent

Avec un nombre limité de centres de test proposant des démonstrations de planches rigides, le lancement prochain mettant en avant le matériel Yster SUP est une bonne nouvelle. Yster SUP, marque suédoise basée à Malmö, est reconnue pour son accent sur le design et la performance, ainsi que pour son expérience éprouvée dans certaines des […]

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