Baltic Lifejackets Sweden

Not so long ago, we asked Tommy Dee Packendorff, Director of the Skrea Strand Paddlerace  if Sweden can become the next SUP racing powerhouse. Two themes dominated our discussion – a strong SUP community and supportive brands willing to sponsor events and athletes. The newly released video by Baltic Lifejackets Sweden, a watersport brand specialising in designing […]

“Water safety is not rocket science”, claims Maria Cerboni, a Swedish SUP & Yoga Instructor and Founder of Aqua Yoga Sweden and Board Yoga Sweden, who has seen far too many unnecessary situations where it weren’t only the beginners who neglected the safety aspect. Involved in watersports since a young age, Maria’s experience has been […]

When it comes to the sport of stand-up paddleboarding there have been many discussions and content about life jackets, buoyancy and flotation aids. Yet, paddlers don’t have to be seasoned riders nor competitive SUP athletes to understand the importance and benefits of a sport specific design – all one needs is an attempt to get […]

What does it take to build a successful SUP racing scene? “It’s about growing the community around it and being able to involve companies to sponsor events and athletes,” says Tommy Dee Packendorff, Director of the Skrea Strand Paddlerace who has teamed up with Baltic Lifejacket Sweden, Swedish watersport brand specialising in designing and manufacturing […]