Dedicated to the preservation of the fragility of our Oceans, Starboard is the world’s first company to activate the Plastic Offset Program (POP)for responsible plastic use within products and processes in the business. The goal of their latest mission was to retrieve 43,000 kg of trash in one year. Just in time the team hit the target and turned the pilot program into a successful example for offsetting the company’s plastic footprint.
Standing up for the oceans
During their weekly board test sessions at Wongamat Beach in Thailand, Starboard’s crew usually ended up retrieving loads of plastic debris along the ocean side. Their board testing programs were often hampered by plastic bags getting tangled in fins and foils.
“Paddling trough gyres of plastic debris and dead turtles, we learned first-hand how plastic pollution is a fast and silent killer of ocean life,” said Svein Rasmussen, Chief Innovator at Starboard. “With no regulations coming in place in Thailand before 2022, we had to start standing up for the ocean ourselves.“
To take action, Starboard first looked at their own plastic use and developed alternative packaging for all product components.
The company then teamed up with thePlastic Disclosure Project to develop the first Plastic Offset Program in the watersports industry.
In July 2018 the program was initiated with the aim of removing 1.4 kg of plastic – the equivalent of 200 thin plastic bags – per board produced, which makes up to 43,000 kg per year.
One year later, on 7th July 2019, the team successfully hit the target, with the entire amount collected now at 43,749 kg.
After one year of successful piloting, the program is now ready to enter the expansion phase. Not only will the target for the next year be higher, but also the program should be implemented in other companies. Therefore Starboard is providing their mentoring and advice for any organization that wants to start a Plastic Offset Program themselves.
The Plastic Offset Program is not only set to focus on the offsetting of a company’s product plastic footprint, but also encourages companies to rethink, redesign and reduce the use of plastic in products. As a result of this Starboard is now packaging products in no plastic.
How does the Plastic Offset Program work?
First of all, the full plastic footprint of the products is calculated by measuring and analyzing all plastic materials that are used.
Secondly, an internal tax is put on these plastics, based on their usage. A dollar value is assigned to each material based on its duration of use, toxicity, and waste. This number is then multiplied by the quantity used in the different products.
The tax paid goes into a fund created to finance and incentivize clean-ups of plastic, in the case of Starboard the clean-ups take place at the beaches of Chonburi, Thailand.
To be totally transparent about their role in the plastic economy, Starboard publishes this report on their website and allows live-tracking of the progress through a constantly updating chart.
The POP team with now around 20 members has helped to clean up 1.4 kg ocean trash for every board sold. This is an immense number and the journey has been hard, but it has been worth it in terms of attitude change and clean up.
“When I joined POP, I changed my behaviour of throwing the trash into the sea and reduce the amount of trash in my daily life. I’ve told my wife and friends to help reduce trash too. Although we hit the target, there is still a lot of trash on the beach,” said Rung, one of the POP members. “The municipality has to come and collect trash in order to see the problems and plan for proper waste management in the city. For the best way of reducing waste at sources, we have to stop using plastic and throwing the trash into the sea.”
After being on a trash-filled beach for the day, the team then sorts the findings into categories: recyclables, fabrics and unusable trash. Items such as flip flops or lighters are kept for artwork. Bottle caps and straws can be upcycled with the Precious Plastic machine to make trash pickers, Tiki emblems and other useful items.
The Future
Although reaching the POP target is a great achievement, it also sadly shows how much trash is washing up on our beaches every single day. Societies need to continue cleaning up and at the same time drastically reduce plastic consumption in order to make oceans more enjoyable again and to protect the health of future generations.
Starboard is also a long-time partner in Trash Hero and Parley for the Oceans’ awareness campaigns. Co-operations like these are crucial, but Svein Rasmussen believes that governments and business leaders are actually the ones responsible for the „out of control“ single-use-plastic packaging production which leads to ocean destruction.
“We would love to see a clear sign of awareness from the governments and CEOs of main polluters by ending the offering of plastic straws, cups and bags by the end of 2019, as Bali did last month,” commented Svein. “Every second breath of air we take comes from the ocean, so when we urgently end non-repairable ocean damage, we will have a higher chance to continue a better life on earth. It is mostly up to the heads of states and companies to make those choices of fast-tracking regulations.”
Starboard was founded in 1994 by Svein Rasmussen, a Windsurfing World Champion and Olympic participant. It all came together by the vision of bringing innovation, quality and inspiration to the world of wind, water and waves. Together with customers and partners, Starboard engages at any level possible to protect the fragility of our Oceans. Still making the best watersports gear backed by endless world titles and product awards, the Tiki brand with roots in New Caledonia, Norway and Thailand firmly remain the premium brand in windsurfing and paddle boarding since two decades. Now Starboard and Tiki strive to not only be the best IN the world but also best FOR the world.
To find more information about Starboard’s environmental projects, such as sustainable events, mangrove forest, campaigns and clean-ups, visit www.blue.star-board.com
British SUP Race Circuit GBSUP is set to introduce an exciting new addition to its 2025 National Series: the Starboard Airline Cup. Following a successful trial at the end of the 2024 season, this new competition—made possible through GBSUP’s partnership with Starboard SUP UK—aims to provide a dynamic and competitive platform for paddlers using Starboard’s […]
Esperanza Barreras, one of the most dominant athletes in the SUP Racing world, heads into the 2024 ICF SUP World Championships in Sarasota, Florida, as the reigning ICF champion in both the Technical Race and Long Distance categories. Known for her remarkable consistency and versatility across all racing disciplines, the Starboard dream team rider has […]
The Gran Canaria Pro is back! Taking place in the stunning southwest of Gran Canaria on 7th of December, this open international SUP event welcomes paddlers of all levels to race in one of the best SUP destinations in the world. With warm December temperatures averaging 26°C and courses tailored for both experienced competitors and […]
The 2025 Starboard stand up paddle range has officially dropped, once again demonstrating that Starboard designs to benefit every paddler, ensuring to deliver an exceptional experience for all. Starboard proves once again the brand has been committed to making stand-up paddleboarding accessible to all, raising the bar with its dedication to uncompromising quality and ocean […]
Aneesh Kumar, a passionate 12-year-old environmental advocate from Chennai, has made headlines in India by becoming the first boy to paddle across three Indian states—Tamil Nadu, Andhra Pradesh, and Pondichéry —on a stand-up paddleboard back in May, and receiving a World Book of Records certificate in August. His inspiring journey covering 350 kilometers from Pondicherry […]
In just two and a half years, Starboard SUP racer Alba Alonso Frey from Spain has made a meteoric rise in the world of SUP racing. Recently crowned the 2024 ISA Sprint World Champion, Alba also helped Team Spain claim the Nations World Champion title at the ISA World Championships in Copenhagen. In a thrilling […]
With downwind foiling booming all across the globe, Starboard has unveiled two groundbreaking products just in time for two major international Downwind SUP Foil events in France – the Crozon Foil Festival and LAST Les Ailes de Saint Tropez. The Ace Foil Lightning board and the Foil Blade are designed to push the limits of […]
The 2024 Busan SUP Open delivered thrilling racing across two action-packed days, with standout performances from some of the world’s top paddlers. On Day 1, NSP rider Christian Andersen dominated the surf sprints, powering through a tough field that included four-time ISA World Champion Shuri Araki and Starboard’s Aaron Sanchez. His victory in the sprint […]
The 2024 Agios Nikolaos on SUP, held in the stunning coastal town of Agios Nikolaos, Greece, marked the fourth stop of the ICF SUP circuit as this year’s only SUP World CUP . This prestigious event, which ran from September 27 to 29, attracted an impressive roster of athletes from 17 countries, competing across three […]
Use of cookies
This website uses cookies in order to make it easier to use and to support the provision of relevant information and functionality to you.
Necessary Cookies
Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.
3rd Party Cookies
We use a set of third party tools to provide information on how our users engage with our website so that we can improve the experience of the website for our users. For example, we collect information about which of our pages are most frequently visited, and by which types of users. Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!