Do you have a SUP adventures planned? This is the campaign for you! Red Paddle Co one of the world’s leading inflatable SUP brand have just launched their new spring campaign. Just Add Air (#JUSTADDAIR ) to shine the spotlight on ways to get outdoors and take to the water with friends and family this year!
Red Paddle HQ commented that “American children spend just an average of 7 minutes outside each day. A phrase we often throw around here at HQ, appears to be just as relevant for humans as it is our inflatable boards – life is better if you JUST ADD AIR. As lovers and advocates of adventure, we have both personally and vicariously (through our worldwide community of paddlers) seen the undeniable impact of time spent on the water with friends, family or simply escaping it all alone”.
In answer to this Red Paddle Co will be inviting everyone to get outside and back to nature this World Earth Day on the 22nd April 2019. The ‘Just Add Air’ initiative will encourage people of all walks of life to embrace the benefits of paddle boarding and the great outdoors over the coming months.
To kick things off, Red Paddle Co are promising to deliver important water safety, conservation, education and training where it is needed most. For every Facebook and Instagram post of paddlers enjoying the great outdoors, Red Paddle Co will pledge an hour of tuition and support to their trusted partners who are working tirelessly to address water safety awareness and environmental issues globally. Simply tag @redpaddleco and use #justaddair to make your posts count.
Head of Marketing, George Shillito explained “Just Add Air is a phrase we often throw around here at HQ. It is a phrase that is just as relevant for humans as it is our inflatable boards – life is better if you JUST ADD AIR. As lovers and advocates of adventure, we have both personally and vicariously (through our worldwide community of paddlers) seen the undeniable impact of time spent on the water and the importance of basic water safety education. The movement is our way of giving a little back so even more people can benefit and experience the positive effects of being in nature.”
Using a GPS device to track our Stand Up Paddling activity is second nature for many paddlers and there are many different ways to do this. One of the most popular and well-regarded apps for SUP, and many other water sports is Paddle Logger. This app was designed from the ground up for paddlers and […]
Paddle Logger is an award winning GPS tracking app for your iPhone or Apple watch that helps you keep track of all of your paddling activities. The app is free to use with a subscription option for Pro features and has been designed to help you get the most from your time on the water. […]
At the ICF world championships in Gdynia SUP race fans might have noticed an unfamiliar name at the sharp end of the Elite men’s field, Blue Ewer. If you had also followed the European Championships in Denmark then it would be less of a surprise to see the young man from Team England pushing more […]
That’s a wrap on Stop#2 of the APP SUP Racing World Tour and the London SUP Open 2022 did not fail to deliver a spectacular weekend of racing! Clément Colmas and Esperanza Barreras become distance champions on their APP World Tour debut, Rai Taguchi turns it on for the Young Guns and Connor Baxter and […]
The APP World Tour is back in Canary Wharf for the 2022 London SUP Open from September 14th to 18th and is offering hundreds of free stand up paddle sessions to visitors! Visitors will be able to watch the pros in action as they battle it out in stop #2 of the World Tour and […]
Nous vous avions présenté il y a quelques semaines la Leman Crossing avec Benoît Mouren, une nouvelle aventure d’Ultra Longue Distance de 82km pour traverser le Lac Leman d’Est en Ouest, en équipe de 6 à 8 personnes, sur des planches monotypes Red Paddle Dragon, du 26 au 29 mai. Une course unique en son […]
SUP Active Yorkshire proves SUP Active Yorkshire proves that disability is no limit when it comes to SUP. In this article, Danny Godridge, owner of SUP Active Yorkshire, tells TotalSUP how SUP breaks down barriers and provides freedom for all paddlers regardless of ability. Hello Danny, first of all could you tell where exactly SUP […]
Tous les ingrédients étaient réunis à Talloires ce week-end pour un démarrage exceptionnel de l’année SUP 2022 avec une Gla Gla Race record qui regroupait plus de 720 participants sur le lac d’Annecy. Une augmentation de plus de 40% par rapport à la dernière édition en 2020 et qui place désormais l’événement savoyard en 2ème […]
Luca Sommaruga-Malaguti is a professional free diver who travels the world for competitions, for coaching and for epic projects in remote places. In November 2021, he embarked on a 14-day multi-sport adventure in Iceland with two other explorers Jimmy Martinello and Brian Hockenstein, with a unique means of transport connecting each activity: their Red Paddle […]