Do you have a SUP adventures planned? This is the campaign for you! Red Paddle Co one of the world’s leading inflatable SUP brand have just launched their new spring campaign. Just Add Air (#JUSTADDAIR ) to shine the spotlight on ways to get outdoors and take to the water with friends and family this year!
Red Paddle HQ commented that “American children spend just an average of 7 minutes outside each day. A phrase we often throw around here at HQ, appears to be just as relevant for humans as it is our inflatable boards – life is better if you JUST ADD AIR. As lovers and advocates of adventure, we have both personally and vicariously (through our worldwide community of paddlers) seen the undeniable impact of time spent on the water with friends, family or simply escaping it all alone”.
In answer to this Red Paddle Co will be inviting everyone to get outside and back to nature this World Earth Day on the 22nd April 2019. The ‘Just Add Air’ initiative will encourage people of all walks of life to embrace the benefits of paddle boarding and the great outdoors over the coming months.
To kick things off, Red Paddle Co are promising to deliver important water safety, conservation, education and training where it is needed most. For every Facebook and Instagram post of paddlers enjoying the great outdoors, Red Paddle Co will pledge an hour of tuition and support to their trusted partners who are working tirelessly to address water safety awareness and environmental issues globally. Simply tag @redpaddleco and use #justaddair to make your posts count.
Head of Marketing, George Shillito explained “Just Add Air is a phrase we often throw around here at HQ. It is a phrase that is just as relevant for humans as it is our inflatable boards – life is better if you JUST ADD AIR. As lovers and advocates of adventure, we have both personally and vicariously (through our worldwide community of paddlers) seen the undeniable impact of time spent on the water and the importance of basic water safety education. The movement is our way of giving a little back so even more people can benefit and experience the positive effects of being in nature.”
Get involved by going to Red Paddle Co – Just Add Air
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