To kick off 2017, Red Paddle Co have today announced the launch of their latest campaign ‘A Bag Full Of…’ which aims to identify the real passions behind why people hit the water with their trusty inflatable paddleboard.
To kick start the campaign, A Bag Full of Resolutions will see the Red Paddle Co team joined by experts and passionate SUP enthusiasts over the next two weeks to explore the ways in which paddleboarding can help you set, achieve and better your New Year’s resolutions. As part of their quest, the brand are asking paddlers from across the world to declare their New Year’s resolutions on the brand’s social channels.
The A Bag Full of… campaign, which will evolve over the next three months, is designed to play on Red Paddle Co’s key selling point and the fact that all boards are inflatable and pack down into the iconic ‘Red Original’ backpack. The backpack, which is provided with all Red Paddle Co boards, is not just a convenient transportation device but rather the housing for a very special board which will prompt epic adventures, inspiring stories and create unforgettable memories.
“A Bag Full Of Resolutions is just the beginning.” Says Managing Director and Co-Founder, John Hibbard, “Over the next three months we will be getting to the heart of what makes paddle boarding one of the fastest growing water-sports globally. I am yet to meet a paddle boarder who hasn’t got an inspirational story or aspirational location to share with me and I can’t wait to share some of those with our community.”
As the world’s most popular inflatable paddleboard brand, Red Paddle Co is constantly breaking perceptions and redefining what it means to ride an inflatable board. Renowned for it’s MSL™ Fusion technology, Titan Pump and award winning boards, the brand has become synonymous with adventure and exploration across the globe due to the boards ability to simply roll up and be easily transported, in a bag! When combined, these features make paddle boarding one of the most accessible watersports in the world but the reasons for doing it differ from person to person. This latest campaign from Red Paddle Co aims to unearth and champion as many of those reasons as possible whilst inspiring others to do the same.
Head of Marketing, Charlie Green explains, “We want to go beyond a transactional relationship with our customers. When you buy a Red Paddle Co board you are not only purchasing an industry leading, award winning board, but creating a bag full of memories, adventure and happiness along the way! These are the real reasons we all love paddleboarding and no matter how big your paddle board dream is – we want to be part of it.”
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