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Infinity SUP has its roots firmly embedded in the surf, the first Infinity branded surfboard was made back in 1970 by Daves’ father, Steve and as surfing combined with the paddle, it was a logical step for Infinity to use their expertise and passion to create and innovate with their range of surf SUPs. Today, […]

In the relentless pursuit of the next killer story to report back about the sport of stand-up paddleboarding to pause and dive deeper, below the surface of our sport may seem like the ultimate extravagance. When it happens, you take the leap and simply tune in to the story as it unfolds, revealing “a tangled […]

Waterman Bernd Roediger, a paddler famous for his smooth downwind style at the Columbia Gorge Race, and for his dominating SUP surfing. More recently we witnessed some serious shredding on a radical new twin fin SUP surfboard. An idea developed purely by an experiment and the drive to push the boundaries of the sport, exactly […]

Hawaiian SUP rider Bernd Roediger recently won this year’s edition of the Columbia Gorge Paddle Challenge in Hood River a few days ago. The waterman, who is also a surfing and windsurfing enthusiast, and who is a regular in the picturesque Oregon town, finally took the win, having placed second at last year’s edition. Hi […]

Today, TotalSUP is catching up with Bernd Roediger, a born windsurfer and one of the most promising SUP racers and SUP surfers in the world. The Naish / Quicksilver rider, who currently ranks 16th in the world in SUP racing offers us some insight into his lifestyle, his journeys and his undying passion for SUP. Hello Bernd, can you introduce yourself to the […]

The sport’s competitive edge is sharper than ever, driven by relentless performance optimisation. As specialisation takes centre stage, brands must do more than keep pace – they need to disrupt. We’ve been witnessing new approaches to developing SUP-specific gear, influenced by the principles of design thinking and disruptive innovation. The SUP R&D (Research and Development) […]

For Infinity, SUP surfing isn’t just a discipline – it’s what they derive from. The culture, the vibes, the gear – it’s all in their roots. And when Infinity gets involved and supports SUP surf events, you know there are some real hitters in the pipeline. The 34th Santa Cruz Paddlefest (28-30 March, Santa Cruz, […]

Legendary windsurfer Bjorn Dunkerbeck invites you to the 5th edition of the Gran Canaria Pro-Am, part of the prestigious APP World Tour, from December 3-8 in Las Palmas de Gran Canaria. Known for its perfect winter conditions and world-class waves, the event will crown the 2024 World Champions in both performance and longboard SUP surfing. […]

We’ve seen firsthand over the years what it takes to fuel the growth of SUP communities by raising the profile of the sport through high-calibre competitions that attract international athletes, while also keeping local talent engaged within the scene.  This year, Chris Freeman, Co-Founder of Black Project, the Maui brand developing high-performance stand-up paddleboard fins […]

The Infinity Blackfish is a Stand Up Paddle race board that has been around for a very long time. Over the years it has accrued a loyal following amongst top SUP racers and weekend warriors alike partly because it has a reputation as a one-board-for-everything ride. It is a proven race-winning design in all water […]

It has been a long wait of 3 years since the 2019 ISA SUP & Paddleboard Championships in El Sunzal, El Salvador! 27 participating countries, 174 athletes, 7 disciplines (SUP Surf, SUP Sprint Race, SUP Tech Race, SUP Long Distance, Paddleboard Tech Race, Paddleboard Long Distance & Relays), the 2022 ISA World SUP & Paddleboard […]

Some of the top American Athletes competed in Oceanside, California last weekend for a spot in the USA team for ISA World Champs in Puerto Rico in November. The US Surf Federation known as USA Surfing hosted three days of competition on June 16-18 which included 3 disciplines: Distance Race, SUP Surfing and Technical Racing, […]

“Legacy is greater than currency” quote* resonates strongly when looking at brands that have a unique ability to capture the culture and spirit of their time and translate it into their projects and concepts driven by ambition, risk, innovation and creativity. So when a renowned California surf board label matches up with a legendary “80’s […]