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In this second part of the Yster SUP long-distance paddling series, we’re diving into the essentials of endurance racing with exclusive insights from the Yster SUP champions. This time, we go deeper with Göran “Gossa” Gustavsson and Craig Sawyer – two paddlers who’ve carved out their place in the endurance SUP world with a staggering […]

Just hours before the start of  The Last Paddler Standing race (watch it live here) taking place at the Nathan Benderson Park in Sarasota, Florida, TotalSUP caught up with Craig Sawyer, UK based Yster SUP Team Rider, endurance paddler and SUP Coach, to get into his mindset before this unique SUP endurance challenge. What’s appealing […]

If there’s one thing certain about the British SUP duo behind Team SHAC Yukon 1000, is that they’re ready to endure some pain. In fact, they’re itching to embark on the Yukon 1000, dubbed the world’s toughest survival and endurance race which tagline states: “Pure Isolation, Total Exhaustion, Self Survival”. TotalSUP caught up with Scott ‘Skip’ Innes and Craig […]

Founder-led stories carry a unique weight in any sport – especially when those founders step onto the start line themselves. When leaders test their own equipment in some of the toughest conditions in the world, it shows a level of commitment that goes far beyond product design. That’s exactly the case with Yster SUP, the […]

Welcome to the livestream marathon of Last Paddler Standing 2025 – the most unpredictable, sleep-deprived, edge-of-your-seat SUP race on the planet. Starting December 6 at 9 am at Lake June in Winter, Florida, athletes will paddle a 3.33-mile loop every hour on the hour… and keep going until there’s only one paddler left. No finish […]

The 2024 edition of the Last Paddler Standing held at Nathan Benderson Park in Sarasota, Florida is kicking off on Saturday, 30 November! This endurance challenge was the most-watched SUP race of the 2023. Unlike any other paddling race in the world, Last Paddler Standing is a SUP racing competition of stamina and strategy. Racers […]

The SUP world hasn’t even had time to catch its breath after the ICF World Championships, and now it’s gearing up for another epic ride – this time in the most extreme format of our sport – the ultra-endurance. Anticipation is mounting as the countdown begins for the highly anticipated Last Paddler Standing event, the […]

Industry stories where Founders personally take on the challenge themselves resonate deeply. It’s inspiring to see the leaders who not only stand behind their products but actively push their own limits, embodying the spirit of their brand and passion for the sport. This is exactly the case with Yster SUP, the premium Swedish brand, based […]

Yster SUP, the premium Swedish SUP brand based in Malmö, has firmly established itself as the leading name for ultra-endurance and adventure SUP boards, boasting numerous endurance victories and now powering multi-day SUP expeditions in Sweden under the SUPdriven flag. Partnering with SUP 11 City Tour, the legendary 220KM (130 miles) SUP challenge, perfectly aligns […]

From ultra-endurance wins and top performance at some of the most iconic SUP events (Yukon River Quest, Yukon 1000, SUP-11 City Tour, Last Paddler Standing) to kicking off their new venture, SUP Driven Expeditions, as Co-Founders,  Yster SUP, the premium Swedish SUP brand based in Malmö,  has reached another milestone. TotalSUP caught up with Per […]

“As the official board of the Last Paddler Standing, I am proud to have two of the world’s most accomplished endurance paddlers in the race. The Yster Team paddlers Göran Gustavsson and Craig Sawyer embody the spirit of resilience and determination with their impressive mental stamina—qualities crucial for success in the Last Paddler Standing race. […]

Nothing tests an inflatable board better than an ultra-endurance paddleboarding challenge. Throw into the mix untouched wilderness, white water rapids and 1000 miles of paddling and you get the idea. With the recent SUP division victories at Yukon River Quest and Yukon 1000, Yster SUP, the premium Swedish SUP brand based in Malmö, consolidating its position […]

Yster SUP, the premium Swedish SUP brand based in Malmö, has announced the launch of Basalty, a new all-water hard board series carefully handcrafted in the EU in basalt/carbon fibre and designed for performance touring, long-distance and adventure paddling. In developing the Basalty Series, Yster SUP has taken its original trademark features – Speed, Stability and […]

“When I’m in the zone… pain doesn’t seem so bad and my mind is clear and focused,” says Blackfish Paddles Rider Brad Friesen who has just won the Yukon 1000 SUP division completing the challenge in 7 days and 6 minutes, as part of the Pirates of the Yukon squad where he teamed up with Scott […]