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SUP pioneer and promoter, pro athlete, World Champion, Coach, entrepreneur and now a mom… This list is by no means exhaustive and only illustrates some of the activity and projects Susanne Lier, a remarkable SUNOVA Team rider, is involved in. Nearly two hours spent talking with Susanne were a perceptive, razor-sharp insight into the SUP […]

When a team of talented young SUP athletes paddles this hard (“to the last breath”) and with this much heart, the world takes notice as it did at the 2021 ICF World Championships in Balatonfured, Hungary, when the Spanish Junior Team swept the world titles in the long distance and technical races. The newly crowned […]

James Casey has been pushing the limits of what is possible on the foil in waves and in downwind conditions for a while now, embracing the #fullpower mindset behind  SUNOVA, one of the most innovative and disruptive SUP, foil and surf board brands. Right on the eve of his biggest adventure to date (!), TotalSUP caught […]

A former windsurf teacher, Martin Jandke moved to Thailand from Germany when he was fresh out of university. Fast forward 21 years, he now lives in Khaolak where he has founded a beautiful family, a successful board factory, a popular surf shop, and a watersport board brand SUNOVA which has gained world status as one […]

Kelly Margetts, who just signed with Sunova, tells us more about this partnership and his trip in the USA where he will participate in several races throughout the month. He also come back on his first race on the American continent, the Coconut Cup SUP Festival, where he won the 12K flatwater and placed second […]

Living up to its tagline, both athletes from across the globe and organisers WENT LONG IN BORNEO. From 27 – 29 March 2026, Kota Kinabalu, Sabah made history, hosting Malaysia’s first-ever long-distance SUP race – Borneo International Stand-Up Paddle Marathon (BISM) – on the waters of the South China Sea. With paddlers flying in from […]

As international names continue to be confirmed for the Borneo International Stand-Up Paddle Marathon (BISM), we caught up with Event Director Benjamin Golimbi and Managing Partner at Borneo Escapade Tours to discuss the growing momentum behind what is shaping up to be a landmark event for the region. From 27-29 March 2026, Kota Kinabalu, Sabah […]

There are SUP conversations that stick with you – those that intuitively reveal the direction the sport is headed. Catching up with Susanne Lier, 4x World SUP Champion, elite athlete, Coach, and SUNOVA Team Rider, has always offered nothing short of philosophical depth and insider insight into our sport – and the timing couldn’t be […]

After five intense days under the blazing Abu Dhabi sun, the 2025 ICF SUP World Championships came to a close with a mix of sweat, emotion, and history being written on the shimmering waters of Hudayriyat Island. As the event speaker alongside my co-commentator Rob, I had the privilege of living every thrilling moment — […]

Four hundred and seven athletes are now registered for the 2025 ICF SUP World Championships, set to take place in Abu Dhabi from October 29 to November 2. The stage is set for a very competitive edition, bringing together returning world champions and rising stars. After last year’s thrilling showdown in Sarasota, Florida, USA, all […]