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“Try not to compare yourself to other paddlers”: SIC Maui Rider Alex Ostrowski on SUP racing life at 16

9 Aug 2022

“Try not to compare yourself to other paddlers”: SIC Maui Rider Alex Ostrowski on SUP racing life at 16

What’s truly compelling in our conversations with young SUP athletes is not only how psyched they are about stand-up paddleboarding, ready to push the limits of the sport but also how grounded and mature they are when it comes to their professional SUP journeys, where each day they are digging deep and working hard for […]

Foil, board et wing : on fait le point sur le matos wingfoil de SIC Maui avec CĂ©line Donnou et Joseph Gueguen !

21 Jul 2022

Foil, board et wing : on fait le point sur le matos wingfoil de SIC Maui avec CĂ©line Donnou et Joseph Gueguen !

Avec leur look stylĂ© tout noir et blanc, les wings SIC Maui Raptor ne passent pas inaperçue sur l’eau, et pourtant, nous n’avions pas encore questionnĂ© les riders français de la marque Ă  leur sujet ! C’est aujourd’hui chose faite avec Joseph Gueguen ainsi que sa compagne CĂ©line Donnou, qui nous racontent comment ils sont […]

SIC Maui Rider Soryn Preston is ready to ‘crush the SUP battlefield’ at 13!

24 May 2022

SIC Maui Rider Soryn Preston is ready to ‘crush the SUP battlefield’ at 13!

At only thirteen, SIC Maui Rider Soryn Preston, has already competed in over hundred races taking some of the most acclaimed podiums on the SUP scene from Pacific Paddle Games to the iconic Gorge Paddle Challenge. But her ambitious plans don’t stop here. As part of the SIC Maui Youth Development Team she not only […]

Lincoln Dews tests SIC Maui innovative flip fuselage offering foilers two set-up options

25 Apr 2022

Lincoln Dews tests SIC Maui innovative flip fuselage offering foilers two set-up options

“The key to foiling safely and enjoyably is having the right equipment fine tuned,” claims Lincoln Dews, the two-time SUP World Champion and SIC Maui Team Rider, who has been flying high (literally!) while involved in testing and development of the brand’s innovative foil system that provides riders with two set-up choices within one component. […]

Smashing endurance SUP races in your late 40s? SIC Maui UK Rider Mark Salter makes the case

9 Mar 2022

Smashing endurance SUP races in your late 40s? SIC Maui UK Rider Mark Salter makes the case

Endurance SUP races take a special kind of grit. With the unprecedented growth of the sport accelerated by the COVID-19 pandemic and an increased participation in SUP events both locally and across the world, the UK is slowly adding new formats to its SUP racing portfolio, including the endurance distances. Although we still have to […]

La XRS de SIC MAUI décortiquée par Ludovic Teulade

9 Feb 2022

La XRS de SIC MAUI décortiquée par Ludovic Teulade

Le 22 janvier dernier, le double champion de France de SUP Race longue distance Ludovic Teulade dĂ©marrait son annĂ©e 2022 en dĂ©voilant lors de la Gla Gla Race, une planche très attendue sur le segment FLAT du SUP Race: la XRS de la marque hawaĂŻenne SIC MAUI. Sous ses nouvelles couleurs officielles (les planches de […]

SIC Maui and Tahe appoint two new global brand managers

16 Sep 2021

SIC Maui and Tahe appoint two new global brand managers

Agility and adaptability are essential living in the age of rapid change and for Tahe Outdoors, steering through the current growth of all its brands means restructuring its organization. Tahe Outdoors is pleased to announce Jacques Freydrich as the new head of the TAHE brand and Casi Rynkowski as the new head of SIC. Jacques […]

Serendipity, lost SIC Maui boards & true acts of kindness: Meet the first duo paddleboarding the length of Britain

3 Sep 2021

Serendipity, lost SIC Maui boards & true acts of kindness: Meet the first duo paddleboarding the length of Britain

One of the best things about of stand-up paddleboarding? The unexpected is just round the corner!  Venturing out to North Devon for the UK staycation resulted in the first Wing session (hooked now!) and meeting an inspiring duo behind the SUP It And Sea expedition, Dave Chant and Sophie Witter on a mission to become […]

Andrey Kraytor Joins Team SIC Maui

18 Jun 2021

Andrey Kraytor Joins Team SIC Maui

SIC Maui has just announced Russian SUP Racer Andrey Kraytor has joined the SIC Race Team! Andrey is Russia’s SUP Race National Champion and placed 4th on the 200m sprints at ICF SUP Worlds in 2019 in China – after only 2 years of SUP racing. Besides being a top SUP race competitor, Andrey is […]

Livio Menelau and the SIC Maui Raptor Wing, a Love Story

17 Jun 2021

Livio Menelau and the SIC Maui Raptor Wing, a Love Story

Brazilian waterman Livio Menelau, has been a charismatic and loyal figurehead for the SUP brand SIC Maui since the launch of their first paddle boards 15 years ago. If surfing is what brought Livio to Maui close to 20 years ago, he has not shyed away from embracing every discipline the Hawaiian brand has ventured […]

SIC Maui 2020: Mark Raaphorst’s Quest for Speed … SUP Foiling included !

19 Mar 2020

SIC Maui 2020: Mark Raaphorst’s Quest for Speed … SUP Foiling included !

Mark Raaphorst, the legendary shaper and waterman, has greatly influenced the sport with innovative and high-performance downwind and race boards. As a waterman, he has mastered every discipline from windsurfing to outrigger to SUP and foiling and now takes his own experience and input from elite racers to shape world-class boards that are known for […]

SIC MAUI Announces New Recruit Lincoln Dews and Unveils 2020 Global SUP Race Team !

15 Feb 2020

SIC MAUI Announces New Recruit Lincoln Dews and Unveils 2020 Global SUP Race Team !

PRESS RELEASE / SAN CLEMENTE, California – SIC is proud to announce the official SIC Maui Global Team for 2020! Our global team is comprised of familiar and new faces, and we are so stoked to be along the journey with them as we gear up for the 2020 race season. Without further ado, we […]

SIC Maui Team Rider & SUP Powerhouse Seychelle: The fight is on for the APP World Tour Champ Title

28 Oct 2019

SIC Maui Team Rider & SUP Powerhouse Seychelle: The fight is on for the APP World Tour Champ Title

The SIC Maui Team Rider, Pro Stand Up Paddle Athlete, Coach and SUP Yogi, Seychelle is the epitome of talent, work ethic, passion and perseverance. As a Coach and part of the Paddle Monster training squad, she shares her skills, knowledge and love for the sport, driving the SUP community by, as she puts it, […]

SIC Maui: Downwind Paddling in The Columbia River Gorge

10 Apr 2019

SIC Maui: Downwind Paddling in The Columbia River Gorge

It is no secret that the Columbia River Gorge is the epicenter of  downwind paddling. The fact that this is home to downwind legend Fiona Wylde is no coincidence. As a member of the Big Winds J.E.T (junior elite team) she was in the perfect place to hone her downwind skills and become the champion […]