Search Results

We’ve seen a surge of young SUP talent emerging from the Belgian SUP Tour (BST), which puts equal emphasis on all divisions — with a strong spotlight on Juniors and the Under 14 category. Now a key player in the European stand-up paddleboarding scene, the BST offers a dynamic mix of events that welcome elite […]

As the SUP world prepares for an electrifying season kickoff, all eyes will soon be on Agios Nikolaos on SUP (3-4 May), stop #3 on the ICF World Ranking circuit and the Greek National Championships. Amid the excitement, we caught up with Greece’s top young talent and the 2024 ICF Vice World Sprint Champion, 19-year-old […]

The sport’s competitive edge is sharper than ever, driven by relentless performance optimisation. As specialisation takes centre stage, brands must do more than keep pace – they need to disrupt. We’ve been witnessing new approaches to developing SUP-specific gear, influenced by the principles of design thinking and disruptive innovation. The SUP R&D (Research and Development) […]

The UK SUP racing scene has long been one of the most established in the sport, but to stay ahead, it needed a fresh approach. The challenge? Retaining top local talent, growing grassroots participation, and developing the junior division – all while strengthening key stakeholder partnerships. From the very beginning, the GBSUP National Paddle Racing […]

TotalSUP Awards 2024 – The People’s Choice! First and foremost, we (I) want to thank you for your patience in awaiting the results of the TotalSUP Awards 2024. The 2024 season was long and intense, running all the way to mid-December, and after covering more than 20 events around the world, I needed a short […]

Nothing is quite as compelling in our line of work than uncovering the philosophy and mindset that determines pro athletes’ style and perspective on the sport of stand-up paddleboarding. When we first reached out to Bastian Grimm, the 2024 German SUP Long Distance Champion and SUNOVA, and Black Project SUP Team Rider, for some pro […]

We’re thrilled to present our first-ever TotalSUP Awards, a fantastic way to celebrate our 10-year anniversary and the perfect excuse to revisit some of the absolute best moments from 2023. So, buckle up! The results are coming, and we can’t wait to share the hype, the surprises, and the pure stoke with you! But, hold […]