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Watersport Brand Mistral Acquired by Dutch Brand Equity Investor NMG

4 Feb 2022

Watersport Brand Mistral Acquired by Dutch Brand Equity Investor NMG

Mistral, one of the most recognized watersports brands in the world, has been acquired by the Dutch brand equity investor NMG. The Haarlem-based investor will take over 100% of the shares and will take an active role in guiding Mistral in accelerating its international growth. Currently, Mistral is active on four continents and in more […]

James Van Drunen Joins Mistral International in Australia!

1 Aug 2017

James Van Drunen Joins Mistral International in Australia!

Dutch rider James Van Drunen started SUP four years ago. At the time James was no sportsman, but he decided to make SUP a priority in his life and sought to become a SUP champion. Having made many sacrifices and invested in a lot of training, James makes the exclusive announcement to TotalSUP that he […]

17 Year Old James Van Drunen Signs With Mistral

6 Oct 2016

17 Year Old James Van Drunen Signs With Mistral

Last year, we introduced James Van DrunenĀ to theĀ TotalSUP readers afterĀ spotting that he had just been one of the youngest riders to ever complete the SUP 11 City Tour in the Netherlands at only 16. Since then, James Van Drunen has become an unvoidable athlete on the Spanish racing scene – he lives in Spain – […]

Jonas Letieri: SUP was my salvation

9 Sep 2015

Jonas Letieri: SUP was my salvation

Our friend, the professional photographer Marcela Antunes, known for her work with www.BarcefootBCN.com had the priviledge to meet Jonas Letieri a few weeks ago and ask him a few questions for TotalSUP. The talented brazilian SUP racer who lost both forearms at the age of 26 is a true force of nature and has a […]

Mistral SUP 2014

1 Feb 2014

Mistral SUP 2014

Promotional video of the 2014 SUP collection by Mistral.  Vidéo promotionnelle de la collection 2014 de la marque Mistral.  Video promocional de la colección 2014 de la marca Mistral.